‘The camera can be lenient; it is also an expert at being cruel. But its cruelty only produces another kind of beauty… Thus, while fashion photography is based on the fact that something can be more beautiful in a photograph than in real life, it is not surprising that some photographers that serve fashion are also drawn to the non-photogenic.’ – Susan Sontag on Photography.

Combining the elements of documentary photography and cinematography to his commercial work, Omar Barcenas' photos are raw and vivid. There's always a story to be told.

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